Join us for a casual, podcast-style virtual conversation with Pete Casamento, owner of GBGI, as we unpack what it really takes to build a successful U.S. ag dealer network.

In 2018, Pete led GBGI through a bold shift—branching into direct sales to dealers. What began as a survival move during an industry downturn has since become a proven strategy for stability and growth. In this session, Pete will share real-world insights on how to grow dealer relationships, build trust, and sell effectively in the ag market—without gimmicks or overcomplication.

We’ll cover questions like:

• Why go direct-to-dealer, and what led to that decision?

• What worked when building the first dealer relationships?

• What do dealers value most—service, quality, price, or people?

• Are incentive plans really necessary? (GBGI doesn’t offer them—here’s why.)

• What’s the most rewarding and most challenging part of selling to dealers?

• Where is dealer sales in ag headed next?

• We’ll wrap with live Q&A from the audience so you can ask your own questions directly to Pete.

Why attend?

If you're trying to break into the U.S. ag dealer market or simply want to sharpen your sales strategy, this session will give you practical, proven insights from someone who’s done it—without fluff.